19 Sep '11, 1am

Non-PC based web traffic growing exponentially: Nielsen: SINGAPORE: The exponential growth in popularity of Inte...

SINGAPORE: The exponential growth in popularity of Internet-enabled multimedia devices is resulting in a rapid increase in non-PC based web traffic. Market research firm, Nielsen, said many Internet users in Southeast Asia now access the Internet via a device other than their PC, such as mobiles and tablet devices. The Nielsen figures revealed that while personal computers remained the primary means of getting online for Internet users (94 per cent) in the region, a growing proportion are turning to alternative devices. Four per cent of respondents said their mobile phone was their primary means of accessing the Internet. Nielsen said the use of portable devices as a means to access the Internet is expected to continue to grow in the future, with 61 per cent of Internet users indicating they would access the Internet via a mobile phone within the next 12 months. A third in...

Full article: http://www.channelnewsasia.com/stories/singaporebusinessn...

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