19 Sep '11, 9pm

Buddy Media launches intelligent Facebook data and analytics for marketers - TODAYonline

Buddy Media, the company that provides Facebook, Twitter and other social media management tools to brands to grow their social media standing, has launched its own data and analytics platform, ConversionBuddy. According to a report by IT newssite Techcrunch, ConversionBuddy allows brands to track connections by gaining insight into the number of shares, tweets, conversions among their target audience. Brands can learn which products are the most popular through number of shares, new visitors and new sales, as well as identify demographic and geographic profiles of the most influential users. ConversionBuddy is the result of Buddy Media's acquisition of social commerce and analytics start-up Spinback earlier this year, reported Techcrunch. AGENCIES

Full article: http://www.todayonline.com/TechandDigital/Digital/EDC1109...

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