20 Sep '11, 7am

Books without Borders: by June Yang SINGAPORE - The closure of the iconic Borders outlet at Wheelock place last

SINGAPORE - The closure of the iconic Borders outlet at Wheelock place last month seemed to signal the end of an era in book-buying, locally. But where one era ends, another begins. As discerning readers look elsewhere to satisfy their book-buying needs, online retailers such as the NoQ store are sweeping them up. The Singapore-based NoQ Store, launched last month, joins retail giants such as Amazon and books-only online stores such as The Book Depository, based in the United Kingdom to offer bookworms an alternative to physical bookstores. NoQ Store, run by Times Publishing, boasts a communal experience in book-browsing and buying that it hopes will set it apart from the well-established Goliaths of the e-commerce world. "Shopping at NoQ Store is about providing a unique, interactive online shopping experience," said Ms Karen Ang, NoQ Store's general manager. "Buying book...

Full article: http://www.todayonline.com/TechandDigital/Digital/EDC1109...

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