20 Sep '11, 11am

S'porean Android users like affordable, fun apps: survey: Cost was also a factor, with 59 percent likely to spen...

S'porean Android users like affordable, fun apps: survey: Cost was also a factor, with 59 percent likely to spen...

Singapore - By the end of 2014, 185 billion mobile applications are expected to be downloaded. In addition, mobile application stores are a key consideration factor in purchasing decisions. Consumers have clearly demonstrated their hunger for good apps. Lenovo recently sought to learn more about what Singaporean Android users want from their devices. Data revealed that nearly 42 percent of Singaporean respondents chose 'Entertainment' applications, 27 percent chose 'Social' applications and 24 percent chose 'Media & Video' applications as one of their top three favorite apps. Cost was also a factor, with 59 percent likely to spend an average of up to S$2.00 on "great applications" but only 25 percent likely to spend more than S$3.00. The online survey, held from September 12-18, 2011, examined Android application preferences of consumers and businesses alike. A total of 39...

Full article: http://www.asiaone.com/News/Latest%2BNews/Science%2Band%2...

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