20 Sep '11, 12pm

Halloween Horrors fiasco: Why 'sorry' isn't quite enough

Wildlife Reserves Singapore (WRS) CEO Isabella Loh announced the decision to cancel the Night Safari's award-winning Halloween Horrors event on Sept 14, just two weeks before the event was due for launch. Amid the public fallout and vocal calls for a proper explanation and reinstatement of the event, however, lie important lessons in stakeholder communication that interest me as a student of the discipline. COMMUNICATON ERROR#1: INSUFFICIENT CLARITY Ms Loh has said that she would personally discuss the cancellation of Halloween Horrors with students of the Singapore Polytechnic (SP) who have been working on the event for the past seven months as part of their final-year project. This suggests that the students, a stakeholder group intimately involved with the event for the better part of the year, did not first hear about the cancellation directly from Ms Loh or anyone fro...

Full article: http://www.todayonline.com/Commentary/EDC110920-0001076/H...

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