21 Sep '11, 6am

HTC takes rivalry with Apple to NY with launch of 'Rhyme': Taiwan smart phone maker HTC is taking the fight for

HTC takes rivalry with Apple to NY with launch of 'Rhyme': Taiwan smart phone maker HTC is taking the fight for

The China Post/Asia News Network Wednesday, Sep 21, 2011 Taiwan smart phone maker HTC is taking the fight for sales to the home turf of Apple Inc., the US technology giant and its main competitor, by debuting its new "Rhyme" model in New York, about one month ahead of the arrival of Apple's next new device, the iPhone 4GS or iPhone 5. HTC's rollout of its latest device is allegedly timed to coincide with New York Fashion Week, a move suggestive of its ambition to go "hip" in smart phone design after the success of its previous models, which were mainly intended for business users. The main rollout event is set to take place at 10:00 p.m., Tuesday, Sept. 20, Taipei time. The slogan - joy, taste, and style - is a departure from its previous slogan "quietly brilliant." With a replaceable shell, a typical "Rhyme" features an 800MHz single-core CPU and a 3.7-inch SLCD touch scr...

Full article: http://www.asiaone.com/News/Latest%2BNews/Science%2Band%2...

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