22 Sep '11, 11am

F1: A race for the tourism dollar

F1: A race for the tourism dollar

SINGAPORE: It's been four years since Singapore first hosted the inaugural Formula One night race. And the Singapore Tourism Board (STB) is convinced that the iconic event is reaping in benefits for the country. STB expects this year's Formula One night race to generate incremental tourism receipts of about S$100 million, with overseas visitors making up about 40 per cent of the total number of spectators. Last year, the event raked in about S$160 million and attracted some 96,000 visitors of which about 40 per cent were overseas visitors. The annual F1 event has become a race for the tourism dollar, with each new season billed to be bigger and better. This year, international acts like Shakira and Linkin Park are set to heat up the stage. The performances will be held within the circuit to make it more convenient for spectators. This was a key lesson the STB and Singapore...

Full article: http://www.channelnewsasia.com/stories/singaporelocalnews...

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BLOG » I'm Off To Singapore F1 Night Race!

BLOG » I'm Off To Singapore F1 Night Race!

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