23 Sep '11, 8am

How To Give A Great Print Media Interview: Five Tips

By Marsha Friedman, CEO of EMSI Public Relations and author of Celebritize Yourself Sometimes I cringe when I hear people talk about “the media.” It sounds as if everyone in TV, radio, print and online press is a member of one fraternity that thinks and acts the same. There is a vast gulf between the daily life of a print journalist and the daily life of a radio show host. And there are many differences between radio hosts and TV producers. They really shouldn’t be treated the same. That’s why I’ve written a booklet called 50 Tips to Make You A Great Radio Guest and a similar piece for TV. Now I am compiling interview tips for working with print and online journalists (which in many cases can be the same thing). This will be the first of three articles, so stay tuned for the others over the next two weeks. Here are the first five tips: Be Responsive. In TV and radio, inter...

Full article: http://www.youngupstarts.com/2011/09/23/how-to-give-a-gre...

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