24 Sep '11, 12am

Cut-price retailers like Zara and H&M are helping, not hurting, the high-end fashion business, says Prada owner

Cut-price retailers like Zara and H&M are helping, not hurting, the high-end fashion business, says Prada owner

Cut-price retailers are helping, not hurting, the high-end fashion business, says Patrizio Bertelli, owner and chairman of Italy's hip Prada brand. -- PHOTO: AFP WASHINGTON (AFP) - Cut-price retailers are helping, not hurting, the high-end fashion business, says Patrizio Bertelli, owner and chairman of Italy's hip Prada brand. 'People say Zara and H&M are a detriment to luxury. For me, Zara and H&M have fuelled luxury,' the husband of designer Miuccia Prada told the Wall Street Journal in an interview published on Friday. By mimicking the runway looks of top designers, and then pricing them low, such main-street retailers are teaching young consumers that fashion is more important than brands, Bertelli said. 'One day, the young people will want to buy the original, so Zara and H&M have increased business for the luxury brands,' he said as Prada sent out its new spring-summ...

Full article: http://www.straitstimes.com/BreakingNews/Lifestyle/Story/...

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