24 Sep '11, 1am

And ppl buy this??Boycott more likely, if you give it more thot: Thanks Anita for writing!

I don’t know why this ad is getting so much flak. Fact: there are insecure women around who could do with a boost in self-esteem. Welcome a weight-loss program that can help her. Why is this bad unless the program comes up with unethical and unlawful weight loss techniques and procedures? How could an ad like that prey on the insecurities of women and be insulting to them if it simply shows the case study of one woman who needed help and got it? Seems like unless there are women out there who are insecure enough to feel badly about the advertisement speaking to them in a negative manner, that’s to do with subjective interpretation. If i am fat and happy the way i am, i should not be bothered by the ad which i will immediately know does not target me. And if i am fat and unhappy and the ad speaks to me and can offer me a “solution”, why not? The problem is not adverts like ...

Full article: http://theonlinecitizen.com/2011/09/an-open-letter-to-lon...

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