25 Sep '11, 3am

SMAP TV ad for Marina Bay Sands results in surge of Japanese visitors, who are mostly SMAP fans in their 20s & 30s

SMAP TV ad for Marina Bay Sands results in surge of Japanese visitors, who are mostly SMAP fans in their 20s & 30s

The TV commercial starring Japanese boy band SMAP shows off the MBS pool. Because of that, MBS has become a top attraction for many Japanese tourists. -- PHOTO: YOUTUBE By Kwan Weng Kin, Japan Correspondent In Tokyo and Stacey Chia Thanks to a brilliant television commercial featuring one of Japan's best-loved boy bands, Marina Bay Sands (MBS) has become a top attraction for many Japanese visitors to Singapore. The commercial shows the five-member Smap pop idol group weaving in and out among smartly dressed guests at the MBS SkyPark, which sits 200m above the ground. The 30-second clip deftly shows off the hotel's well-known infinity pool and other highlights, and also views of Singapore's shimmering evening skyline. 'That commercial is certainly one of the triggers for leisure travellers wanting to visit Marina Bay Sands,' said Mr Ryohei Shibata, who heads the Japan offic...

Full article: http://www.straitstimes.com/BreakingNews/Singapore/Story/...

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