27 Sep '11, 12am

How Infiniti ended up with Red Bull

How Infiniti ended up with Red Bull

INFINITI calls its sponsorship of the Red Bull Racing (RBR) team "a long-term partnership that is more than stickers on a car". "As a premium and performance automotive brand, we studied various options to increase our brand awareness worldwide and strengthen our brand attributes," says Andreas Sigl, global director of Infiniti Formula One.

Full article: http://www.asiaone.com/Motoring/News/Story/A1Story2011092...

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