29 Sep '11, 7am

One of my absofavorite brands. The Truth About IKEA:

One of my absofavorite brands. The Truth About IKEA:

Ikea has always been one of the companies which I respect tremendously. Much of the furnishings in my home come from the privately held Scandinavian giant, which has some 313 stores in 38 countries. Its legendary founder Ingvar Kamprad , known for his extreme miserly manner, is one of the richest persons in the world.I Having heard so much about the Swedish furniture conglomerate, I couldn’t resisting borrowing the book “The Truth about IKEA: The Secret Success of the World’s Most Popular Furniture Brand ” from our library. Authored by 20 year Ikea veteran Johan Stenebo , it provided a fascinating insight into what “really” happened behind its hallowed blue and yellow walls. An insider who was once Managing Director of Ikea Greentech AB, Stenebo writes with strong conviction. The book is divided into three main sections – Ingvar Kamprad, The Company, and The Future. In the...

Full article: http://www.youngupstarts.com/2011/09/29/review-the-truth-...

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