6 Parts Of Your Company That Should Be Listening To Social Conversations
Once upon a time, customer contact was centralized around the switchboard, and the phone was the preferred method for communication between companies and customers. When it rang, you answered, because it was likely a customer or a potential customer on the other end of the line. Now, the calls are coming through online, via the social phone.” That’s wisdom from Radian6 CEO Marcel Lebrun (disclosure: Amber’s employer) about the changing dynamics of communication via the Web, and the importance businesses need to place on paying attention to discussions online via social media listening. And not just the basics.