31 Oct '11, 8am

Customers more satisfied with tourism and F&B sectors

Customers more satisfied with tourism and F&B sectors

Customers are more satisfied with the service they are receiving, according to a survey released by the Institute of Service Excellence at the Singapore Management University. -- ST PHOTO: CAROLINE CHIA By Ng Kai Ling A smile could go a long way. Since implementing a smile within five seconds service requirement a year ago, among other efforts to up their service standard, travel agencies' customer satisfaction score improved by more then 10 per cent. The improvement is the largest among the various sub-sectors in the tourism sector which saw its overall scored improve for a second year. It rose 6 per cent to 73.5 points on the customer satisfaction index. The attractions sub-sector gain 7.1 per cent to 75.3 while the hotel sub-sector held its scored at 74.5 points. Customers also indicated increased satisfaction with the food and beverage sector putting its scored at 67.5...

Full article: http://www.straitstimes.com/BreakingNews/Singapore/Story/...

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