31 Oct '11, 9am

30 Proven Ways To Be More Persuasive

30 Proven Ways To Be More Persuasive

One of the most powerful words in the persuasion arsenal is “because.” Studies have shown that this simple word can make almost any explanation seem rational. In one study, a researcher experimented with jumping the line at Kinko’s. In one case, the researcher said, “Can I jump the line because I’m in a rush?” Ninety-four percent of people complied. In another, the researcher asked “Can I jump the line because I need to make copies?” Ninety-three percent of people complied, despite the reason being the same as everyone else who was waiting in line.

Full article: http://www.youngupstarts.com/2011/10/31/30-proven-ways-to...

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