30 Nov '11, 11pm

Survey: Hong Kong business social media adoption lags behind the rest of the world

When the Hong Kong-based accounting firm Grant Thornton Jingdu Tianhua finished up its survey into how many businesses worldwide were turning to forms of social media as a means of communicating with consumers it was pretty well expected that the penetration numbers would be high. What the company didn't expect, however, was how far Hong Kong's businesses seem to lag behind the rest of the world. A poll of 2,721 private companies across the globe has found that on average 43 percent of them have now turned to using the likes of Facebook, Twitter or to blogging to connect with the consumers they are chasing. The exact number for countries in Latin America was 53 percent, the survey found, while in the so-called BRIC nations (Brazil, Russia, India and China) the figure was 50 percent. Surprisingly, for the world's G7 nations (US, UK, France, Germany, Japan, Italy, Canada) th...

Full article: http://sg.news.yahoo.com/world-turns-social-media-connect...

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