29 Jul '14, 8pm

New Instagram messaging app Bolt is only available in NZ, Singapore & SA. Get in there Kiwis!

New Instagram messaging app Bolt is only available in NZ, Singapore & SA. Get in there Kiwis!

The copycat situation recalls the ill-fated Facebook Poke, a Snapchat clone which launched two years ago. But unlike with Poke, which launched as Snapchat started really gaining steam, Taptalk hasn't yet found a large audience. In New Zealand, Singapore, and South Africa, for example, Taptalk hasn't once reached the top 1000 most-downloaded apps , or even broken into the top 100 in the Photos or Social Networking categories. Poke worked better than Snapchat at the time, but failed because it faced an uphill battle converting new users. But Bolt won't have to convert many users, since so few people are using Taptalk. Bolt will only have to sell users on the new utility it provides. And unlike with past standalone Facebook apps like Paper and Slingshot, Instagram will promote Bolt at the top of every user's feed.

Full article: http://www.theverge.com/2014/7/29/5948845/this-is-bolt-in...

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