31 Jul '14, 9am

In just 2 weeks, WeChat users book 5,000 Singapore cab rides on EasyTaxi

In just 2 weeks, WeChat users book 5,000 Singapore cab rides on EasyTaxi

Just over two weeks ago, cab-booking app EasyTaxi started taking orders within the WeChat messaging app . How’s that working out so far? Joon Chan, EasyTaxi’s regional manager and director for Southeast Asia, tells Tech in Asia that 5,000 rides have so far been taken by people who booked in WeChat. Joon describes the WeChat tie-up as a “fantastic partnership.” It’s only available in Singapore at the moment ahead of rolling out across EasyTaxi’s other markets in Asia. To use it, a WeChat user must first search for the EasyTaxi ‘official account’ in the messaging app (called ‘EasyTaxiSGP’). Then after logging in to your EasyTaxi account, you can snag a ride inside WeChat in exactly the same way you would from within EasyTaxi’s own app. It’s WeChat’s first push into ecommerce and mobile services in a market other than its native China. For a sense of scale, WeChat users booke...

Full article: http://www.techinasia.com/5000-rides-booked-wechat-taxi-b...

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