18 Oct '15, 9pm

Good Campaign of the Week: Breast Cancer Foundation Singapore "Beauty Tips by ... - Branding

Good Campaign of the Week: Breast Cancer Foundation Singapore "Beauty Tips by ... - Branding

Campaign: Beauty Tips by Reshma Agency: DDB Singapore Brand: Breast Cancer Foundation Singapore Most women are aware that they should check their breasts for lumps on a regular basis, but in reality how many women do? In Singapore, breast cancer is still the most common cancer for women so the Breast Cancer Foundation has launched “Ladysaver Soap” in the hope that this everyday product will help to save lives. The product, launched to coincide with Breast Cancer Awareness Month, was developed by DDB Group Singapore and produced in collaboration with a local artisanal soap-maker and sponsor, Soap Ministry. Comprising a box of 12 rose-shaped soaps , each bar contains a reminder that is gradually revealed with every shower, reminding women to check themselves. The poignant film that launches the concept sees a group of women getting together to produce the soaps. We discover ...

Full article: http://www.brandingmagazine.com/2015/10/18/good-campaign-...

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