27 Mar '16, 4am

'Delicious food alone is not enough'

'Delicious food alone is not enough'

He knows all about losing money in the food and beverage (F&B) business. Mr Muhamad Jamuri Busori lost about $40,000 from his venture, Ignite Music Cafe, in 2012 after running it for two years at 73, Bussorah Street. In March 2012, he travelled to Amsterdam and did plenty of soul searching. There, he fell in love with the atmosphere and with Dutch culture, which inspired him to set up a cafe incorporating his favourite things about Amsterdam - from bicycles to fries. "The Dutch serve their fries in a paper cone and they dip the fries in mayonnaise, not ketchup the way Americans eat them," says the 44-year-old. So, yes, at his new cafe, I Am... at 674, North Bridge Road, you can have your fries Dutch-style for $7.90 (Fries & Mayo). With hardly any money left, Mr Jamuri started up the I Am... cafe with two other friends by borrowing money from family members in June 2013. To...

Full article: http://www.tnp.sg/news/singapore-news/delicious-food-alon...

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