31 May '16, 7am

5 type of millennial shoppers in Singapore (and how to reach them)

Go-Jek CMO Piotr Jakubowski on mobile-first marketing, brand purpose and why inhouse works best for startups In January, Piotr Jakubowski moved from digital agency VML to take one of Indonesia’s most exciting marketing jobs – CMO of Go-Jek, a ride-hailing app that saves time for millions of Indonesians in 10 of the archipelago’s traffic-clogged cities and provides jobs for 200,000 drivers. In this Q&A with Mumbrella Asia’s editor Robin Hicks, Jakubowski talks about what life is like at Go-Jek, how the startup spends its marketing budget, why most marketing is handled inhouse, how the brand has diversified into new verticals, and the company’s brand purpose. Where is Go-Jek’s marketing now and where do you want to take it since you’ve joined at the start of the year?

Full article: http://www.mumbrella.asia/2016/05/5-ways-to-reach-millenn...

Tweets

Do you know your foot type? Take the wet test t...

runnersworld.com 30 May '16, 11pm

You should try on and run in any shoe before you buy it, to see whether it feels right for your stride. Ideally, a fit spe...

Empty stores multiply as Singapore’s ‘shoppers’ paradise’ image fades: It seems empty storefront...

Empty stores multiply as Singapore’s ‘shoppers’...

japantimes.co.jp 24 May '16, 7am

SINGAPORE – It seems empty storefronts in Singapore’s prime shopping district may become a more common sight. Vacancies in...

Deliberate shoppers are happy shoppers, and ret...

wsj.com 07 Jun '16, 7pm

Elizabeth McMullen takes a long time to buy a handbag—and that is something retailers should embrace. “It literally takes ...

5 Proven Strategies for Promoting a Product

spreecommerce.com 01 Jun '16, 5pm

Behind organic search, email has proven to be the second-most effective way to gain customers. Building up your SEO and im...

A turning point in Singapore’s property cycle “...

bworldonline.com 31 May '16, 7am

RELATED STORIES 8990 Holdings allocates P573M for Cebu project Wanda Group offers $4.4B to privatize property unit Award-w...

.Store Passes 500+ Sunrise Registrations With 5...

thedomains.com 30 May '16, 4pm

The new gTLD .store which entered the sunrise phase on the 6th of April, is already slated to make its mark in the Top 10 ...