31 May '11, 11am

"Buy One Give One" #BeInspired by how Justine Lee is making the world #aBetterPlace with this simple concept

"Buy One Give One" #BeInspired by how Justine Lee is making the world #aBetterPlace with this simple concept

Encouraging a ’buy one give one’ rather than the usual ‘buy one get one’ concept I’m contributing through the work of the social enterprise I started with two friends, Soule Apparels. Soule is a footwear business with a vision to provide “A Sole for every Soul”: For every pair of footwear a customer buys from Soule, another pair of school shoes is given to a needy child who can’t afford to buy one. Hence a “buy one give one” concept rather than the usual “buy one get one”. Last September, 309 pairs of shoes were donated to children from the rural part of Lincang, China. With a simple goal of providing shoes for needy children, my team and I believe we have contributed to making this world a better place. Unity and vision are the answers to achieving a better world. Everyone needs to play a part contributing to make our society a more inclusive one. The place of unity is th...

Full article: http://www.sif.org.sg/inspirations/2011/05/giving-with-so...

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