28 Jul '16, 3pm

5 Tips to Effectively Leverage the Power of User Reviews

5 Tips to Effectively Leverage the Power of User Reviews

5 Tips to Effectively Leverage the Power of User Reviews There’s been a quiet shift of company/consumer power balance going on under our noses over the past decade. In an increasingly noisy world, it’s getting harder to grasp the attention of a potential buyer with every passing day and small business is left with two choices – adapt or perish. The modern market is a dog-eat-dog environment and those with the best understanding of their customers are the pit bulls of the today’s marketing game. So, let’s dive right in and look at how the importance of user feedback has changed over the last decade or so and how you can use it to your advantage. Online consumer feedback is the new word-of-mouth In 2011, Cone Inc. conducted a study of influence trends and one of the key findings was that four out of five(that’s 80%) consumers changed their minds about buying a product or a s...

Full article: http://www.blogtrepreneur.com/5-tips-effectively-leverage...

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