16 Aug '16, 6am

H&M will launch its beauty line in Asia, starting with Singapore

H&M will launch its beauty line in Asia, starting with Singapore

SINGAPORE — Makeup fans here will have a new place to satiate their addictions. Swedish fast fashion brand, H&M will bring its makeup line to Asia, starting with Singapore on Sep. 10. SEE ALSO: Walk on the wild side with the upcoming H&M and Kenzo collaboration Image: alicia tan/mashable The line of products covers body care, skincare, haircare and cosmetics. The makeup range itself totals over 700 products, aiming to cover every occasion and all your #MOTD needs. H&M Premium Bodycare. Image: alicia tan/mashable Besides the everyday beauty products, H&M Singapore will also be launching a bodycare line containing what it says are more premium ingredients, and its sustainability-focused "Conscious" collection. H&M Conscious Beauty Image: alicia tan/mashable H&M's "Conscious Beauty" line comes in packaging made from recyclable materials. H&M Conscious Beauty. Image: Alicia ta...

Full article: http://mashable.com/2016/08/16/hm-beauty-singapore-launch/

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