21 Nov '16, 4pm

A New Age Of Marketing: How To Mix Traditional And Digital

Marketing a brand or product can be a daunting task for the uninitiated. However, take a moment to think back to how the old guard used to handle it. Newspaper advertisements, billboards, phone books, radio—they always found a way to advertise even in an age where “digital” didn’t exist. Yes, there are arguments those methods are dead. There are people who are screaming about the death of traditional media — but that simply isn’t true. Just think about your trip to work or the local supermarket. There are newspapers, advertisements on the sides of trucks and buses, billboards, flyers—traditional media is still alive and well and we see it often. The new age of advertising and marketing lies in a combination. With new virtual and augmented reality technologies emerging, the merger of traditional and digital media is more than just on the horizon. Soon we’ll be looking at bi...

Full article: http://www.youngupstarts.com/2016/11/22/a-new-age-of-mark...

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