31 Dec '16, 9pm

Awards that provide food for thought - The Straits Times

In a poll of 15 patrons at three hawker centres, 12 customers noticed the awards displayed at several stalls, but none of them knew that these were paid advertisements. Four of them said they were undecided about what to eat and the awards swayed them to try the food. A taxi driver who was having lunch at Redhill Food Centre, and who only gave his name as Mr Lim, said: "I tell foreigners who take my cab to use the Michelin guide, and not to rely on such awards." Food blogger Leslie Tay said there is nothing stopping people from promoting hawker food online but added that there is a clear line between promoting something and giving paid endorsements to hawkers. "Some hawkers are driven by competition to do this because they want to stand out," he said. He added that awards will "definitely draw people's attention", the same way some restaurants promote their links to famous...

Full article: http://www.straitstimes.com/singapore/awards-that-provide...

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