31 Jan '17, 11pm

Music collaborations are all about branding

Music collaborations are all about branding

Here's a winning formula to get a song on the top of the mainstream charts - collaborate. Song credits with the word "featuring", an "&" or the more stylistic "x" or "vs", indicating two or more artists joining forces on a tune, dominate today's charts. Take the top 10 songs on Billboard's singles charts, which track the number of times a song is sold, both on physical and digital formats, played on radio, and streamed on sites such as Spotify as well as viewed on YouTube. A whopping seven out of the 10 songs feature guest stars or are collaborations. Right at the top is viral trap track Bad And Boujee by Migos featuring Lil Uzi Vert, a song that spawned countless memes before becoming a bona fide pop hit. Then there is the tried-and- tested formula of merging music's most bankable stars, as seen in Starboy by The Weeknd featuring Daft Punk, currently at No. 5. Zayn's and ...

Full article: http://www.straitstimes.com/lifestyle/entertainment/colla...

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