27 Jun '11, 3pm

Good branding, good sales

SINGAPORE: A strong corporate brand can boost sales and lead to higher revenue growth. That is according to a recent study which showed that about 80 per cent of companies with a branding campaign achieve consistently higher incomes, compared to firms that don't have a branding strategy. The study by consulting firm StrategiCom surveyed the branding initiatives of about 100 companies listed on Singapore Exchange (SGX). Companies that engage holistic branding that include internal communications, relationship management, and market communications have recorded a higher average annual revenue growth rate from financial year 2006 to 2009. Most companies are still holding back from spending big bucks on branding, but experts at a branding seminar held Monday urged companies to "think big" and stressed on how vital it is for companies to build their brands to capture a bigger m...

Full article: http://www.channelnewsasia.com/stories/singaporebusinessn...

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