01 Jul '11, 3pm

What drives us to share feelings with others?

Washington, July 1 (IANS) Certain emotions like fear, anger or plain amusement prompt us to share articles, news and stories with our friends and acquaintances. According to a University of Pennsylvania research, these emotions are characterized by high arousal and action, unlike sadness or contentment, emotions linked with low arousal or inaction. 'If something makes you angry as opposed to sad, for example, you're more likely to share it with your family and friends because you're fired up,' says Jonah Berger, study co-author and assistant professor of marketing at the university. Berger is especially interested in how social transmission leads online content to become viral, reports the journal Psychological Science. 'There is so much interest in Facebook, Twitter, and other types of social media today,' he says, according to a Pennsylvania statement. 'But for companies...

Full article: http://sg.news.yahoo.com/fear-anger-prompt-us-share-stori...

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