02 Jul '11, 2am

Pixar marks 25 years

Pixar marks 25 years

EMERYVILLE, California: Pixar, a pioneer of computer animation that has made a dozen profitable feature films and become one of the most successful studios on the planet, is celebrating its 25th birthday. Born in the early 1980s as George Lucas's computer graphics division, the company took off after it was purchased by Apple founder Steve Jobs in 1986 and christened "Pixar." That year, the hopping desk lamp and ball, heroes of Pixar's first film -- the short "Luxo Jr" -- lit the way toward a new generation of features entirely composed of computer graphics. "The combination of changing technology and artistic creation gave something that had never been done before," said Ed Catmull, one of the company's founders and now president of Pixar and Walt Disney Animation Studios. "The movie-telling was an extension of creative technology." He compares the company's emergence to ...

Full article: http://www.channelnewsasia.com/stories/entertainment/view...

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