03 Jul '11, 9pm

The age of supersized E-gos:

As you read this article, a friend has checked-in into a Starbucks on Foursquare. Another has tweeted about the massive traffic jam on the Ayer Rajah Expressway. Your cousin is bragging about his awesome 35th birthday party over the weekend - with 55 glorious photos on Facebook, tagging every single hot chick he knows. You get an update that 45 friends have changed their profile images on Facebook today - disturbing, considering you only have 50 friends. No medium celebrates the consumer's ego as much as Social Media, or rather, to be precise, Social Networking. Social Networking and its suite of self-glorifying tools - whether it is updating your Facebook status with philosophical quotes ripped off from Sid Meier's Civilisation VI, to showing off your invite to some exclusive party at Filter Club - encourages narcissism that contradicts with our conservative Asian values....

Full article: http://www.todayonline.com/Commentary/EDC110704-0000181/T...

Tweets

Are social networks giving consumers a big head...

todayonline.com 04 Jul '11, 9am

As you read this article, a friend has checked-in into a Starbucks on Foursquare. Another has tweeted about the massive tr...

So happy to see another loefan in Loef today!

So happy to see another loefan in Loef today!

loef.sg 02 Jul '11, 10am

A gorgeous piece in life, this petals top is so beautiful it's a must-have for all romantics at heart. Second batch of sto...