19 Jul '17, 12am

#Audi commercial in #China compares women to used cars and it didn't go well

#Audi commercial in #China compares women to used cars and it didn't go well

WASHINGTON (WASHINGTON POST) - An Audi commercial that aired in theaters and online in China is drawing ire for comparing women to used cars - another bump in the road for the German automaker, which once enjoyed nearly limitless growth in the country. The advertisement opens in a pastoral setting, with a bride and a groom about to take their vows. But the mother of the groom frantically interrupts, rushing up the aisle to "inspect" her would-be daughter-in-law. With a stare, the woman proceeds to pinch the bride's nose, pull back the bride's ear and then examine the inside of the bride's mouth. Get The Straits Times newsletters in your inbox Sign Up "What are you doing?!" the horrified groom asks in Mandarin, as he pulls his mother away. The older woman begins walking back to her seat, then turns around to flash an "A-Okay" hand sign. The bride and the groom sigh in relie...

Full article: http://www.straitstimes.com/asia/east-asia/an-audi-commer...

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