04 Jul '11, 9am

Are social networks giving consumers a big head? Do they make people too cocky? Commentary by @patlaw

As you read this article, a friend has checked-in into a Starbucks on Foursquare. Another has tweeted about the massive traffic jam on the Ayer Rajah Expressway. Your cousin is bragging about his awesome 35th birthday party over the weekend - with 55 glorious photos on Facebook, tagging every single hot chick he knows. You get an update that 45 friends have changed their profile images on Facebook today - disturbing, considering you only have 50 friends. No medium celebrates the consumer's ego as much as Social Media, or rather, to be precise, Social Networking. Social Networking and its suite of self-glorifying tools - whether it is updating your Facebook status with philosophical quotes ripped off from Sid Meier's Civilisation VI, to showing off your invite to some exclusive party at Filter Club - encourages narcissism that contradicts with our conservative Asian values....

Full article: http://www.todayonline.com/TechandDigital/Digital/EDC1107...

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