04 Jul '11, 11am

Baidu teams up with Microsoft for English searches

SHANGHAI - Chinese web giant Baidu said Monday it had reached an agreement with Microsoft to provide English-language results generated by the US software giant's Bing search engine. Some English search requests from Baidu users will be automatically directed to Bing and its results will be displayed in pages in Baidu's search engine, the Chinese company said in a statement. "The cooperation between Baidu and Bing will bring into play technological advantages of both parties and jointly provide best search experience for users who need to search in English," Baidu senior executive Zhang Dongchen said. The move will also help Baidu to explore the overseas Internet search market, Zhang said, without elaborating. Baidu receives around 10 million English-language search requests a day, mostly from professionals and students in major cities, Zhang said. The Chinese search engin...

Full article: http://www.channelnewsasia.com/stories/afp_world_business...

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