20 Sep '17, 3am

Industry players slam ‘Yistana’ listing for being disrespectful https://t.co/Ke82PDjJI4

The move by some property agents to capitalise on the presidential appeal of Yishun flats to sell units have drawn flak with some industry players calling their actions as “disrespectful”, reported Today Online. ERA property agent Lawrence Ng listed for sale a 5-bedroom unit located just below President Halimah Yacob’s jumbo flat over the weekend under the title “Yistana for sale”, referencing the popular #Yistana hashtag, which combines Yishun with Istana. PropNex agent Norman Lim, on the other hand, put up a Facebook post saying, “Anyone wish(sic) to be neighbour of our first female President? Many HDB units on sale now”. Some senior industry players, however, were unhappy with their strategy. “The term ‘Yistana’ was coined by netizens as a joke. It is not very professional to attempt to sell a flat by associating it to a term that might have a negative connotation,” sai...

Full article: http://www.propertyguru.com.sg/property-management-news/2...

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