27 May '14, 1am

An analysis of a newly launched project and a re-launched, discounted project

Developers have generally come to the general conclusion that if they were to hold off on any drastic price cuts, market realities will eventually set in. Many potential buyers have been impacted by the Total Debt Servicing Ratio (TDSR) rulings , and it is inevitable that this segment of buyers will have to reduce their household debts, which are mostly tied to home mortgage loan servicing payments, before they are able to make additional home purchases. With an expected increase in unsold housing inventories, developers will either need to price their projects competitively, or to take on more price reductions in order to move the unsold units. If they choose not to budge, they might never be able achieve any sales at all, and end up incurring huge inventory holding costs.

Full article: http://www.stproperty.sg/articles-property/spw-insights/t...

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