25 Apr '16, 1am

#estateagents Developers get creative to sell units - PropertyGuru Singapore

Artist’s impression of Kingsford Hillview Peak in Upper Bukit Timah. To entice home buyers amidst the challenging housing market, developers are resorting to new marketing gimmicks, like holding games where everyone wins a prize, organising trips to Singapore, and launching their projects in other countries, reported The Straits Times . For instance, Kingsford Development held a ‘Property Tycoon Challenge’ for buyers of Kingsford Hillview Peak in Upper Bukit Timah over the weekend. Styled after Singapore’s Mandarin version of ‘Who Wants to be a Millionaire’, the top prize at stake is a $250,000 cash rebate. But every contestant will be leaving with at least $5,000 in cash rebates, which will increase if they give the correct answers to the questions in the game. Buyers also have a chance to win an electric scooter and two hoverboards in a separate contest. Meanwhile, Guang...

Full article: http://www.propertyguru.com.sg/property-management-news/2...

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