26 Nov '12, 5am

80% of customers satisfied with their property agents: survey

The first Public Perception Survey by the Council for Estate Agencies (CEA) has found that most consumers are satisfied with their property agents. Eight out of 10 said they were satisfied with the conduct and services provided. Seven out of 10 planned to recommend their agents to others. Top of the list was service excellence with agents being contactable, responsive to queries and courteous at all times. Bottom of the list was knowledge and expertise about the real estate industry. Consumers felt that the agents should improve their knowledge so that they can advise customers on property transactions. These include financial matters and accurate and up-to-date information related to the property. Most consumers, more than 70 per cent, were also aware of key industry practices and regulations. The awareness level among potential consumers came in lower, averaging about 60...

Full article: http://lushhomemedia.com/2012/11/26/80-of-customers-satis...

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