25 Jan '13, 1pm

#SingTel to launch first promoted campaign on #Twitter in Southeast Asia. In direct partnership with Twitter

#SingTel to launch first promoted campaign on #Twitter in Southeast Asia. In direct partnership with Twitter

SingTel launches its first Twitter campaign today in partnership with the microblogging service. Since announcing it’s exclusive partnership with Komli Media in Southeast Asia, Twitter has been engaging advertising clients for its Promoted Products suite. Announcing the launch of its advertising offerings today, Twitter also announced that it is partnering SingTel as its first client in the region. According to SingTel’s Director of Digital Market, Miguel Bernas, SingTel currently engages over 9,000 followers through its two Twitter accounts, @singtel and @singtelsupport. He shared at the exclusive media preview today about how SingTel had successfully promoted its 2NE1 surprise performance a couple of months back using just organic efforts on Twitter. He also mentioned that Twitter’s Promoted Products suite would have came in handy then, allowing SingTel to capitalise on ...

Full article: http://e27.sg/2013/01/25/twitter-partners-singtel-for-sou...

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