11 Jul '11, 2am

Saverin-backed ADZ aims to reshape advertising industry

Saverin-backed ADZ aims to reshape advertising industry

Saverin-backed ADZ aims to reshape advertising industry July 11, 2011 by Terence LEE Nestled within the F11 incubator space at the gleaming Fusionopolis building, engineers from advertising solutions company ADZ are hard at work refining a product which they hope could change the way advertising campaigns are run. Walking past the spacey office shared between a few technology startups, we ventured into a meeting room, where ADZ founder/CEO Reza Behnam and systems technologist Thomas Gorissen are sitting. Taking time out of their busy schedules, they explained to SGE how their product works. “Imagine iTunes, where buyers can search for the music they want and buy it. We’re doing something similar for the advertising industry, where we’re aggregating advertising impressions and allowing buyers to buy from a variety of publishers’ ad inventory,” says Reza. Here’s what ADZ pro...

Full article: http://sgentrepreneurs.com/singapore-entrepreneurs/2011/0...

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