12 Jul '11, 5am

Dealised smartens the Groupon model of e-commerce

Dealised smartens the Groupon model of e-commerce

Hello there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic. Powered by WP Greet Box Daily deals sites have been all the rage since the inception of Groupon. With the latest hype over LivingSocial’s buy-in into Asia , one would think that the only way to succeed in e-commerce would be to join the dark side. But is this really the case? Jonathan Marchbank , newly appointed CEO of white-label platform Dealised has a different take on the evolution of e-commerce as we see it. He believes that taking the US-centric Groupon/LivingSocial model and slapping it onto Asia is not the way to go, and that the current method employed by these daily deals giants are just too un-targeted. His company works with traditional publishers, media companies and telcos that have real assets, as compared with Groupon and LivingSocial, that are able to c...

Full article: http://e27.sg/2011/07/12/dealised-smartens-the-groupon-mo...

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