07 Jun '13, 7am

How to build a community around your startup by @vlauria

How to build a community around your startup by @vlauria

How to build a community around your startup June 7, 2013 by Guest Contributor By Vinnie Lauria , managing partner of Golden Gate Ventures My number one goal is to help the community. Do that, and everything else will fall into place. Once you have a tight community they’ll do all of the work: they can be your best marketers and your community leaders. The key is getting them engaged. The first step is to recognize that the community is a group of people. Seems straightforward but it’s a common oversight. A community doesn’t exist without people, so the basis of developing online communities is building relationships. Firstly, a community needs an organizer. People need to know that there is someone leading it. With Lefora, a startup I co-founded that lets users easily create online forums, we did this by enabling community roles. This requires an automatic way to detect e...

Full article: http://sgentrepreneurs.com/2013/06/07/how-to-build-a-comm...

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