03 Jul '13, 4am

Thailand’s forgotten backyard sees smartphone boom

Thailand’s forgotten backyard sees smartphone boom

Thailand’s forgotten backyard sees smartphone boom July 3, 2013 by Terence LEE Rice field in Thailand. Image: Heiko S Thailand’s Northeastern region, which Lonely Planet calls a “forgotten backyard”, has seen the strongest growth in smartphone sales in the first quarter of 2013 compared to the rest the nation, reports research company GfK . Isaan , well known among tourists for its rice fields, water buffaloes, and silk weaving industry, registered a quadrupling in sales of smartphones in the first 4 months of the year compared to 2012. Conversely, the central and western regions experienced only 17 and 11 percent growth. Overall, smartphone sales in Southeast Asia’s second largest economy is on the verge of overtaking feature phone sales, jumping from one in five handsets two years ago to 42 percent of overall sales volume in the last 12 months. The Android OS has benefit...

Full article: http://sgentrepreneurs.com/2013/07/03/thailands-forgotten...

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