12 Jul '13, 9am

Augmented reality startup Sayduck wants to reinvent the furniture catalog

Augmented reality startup Sayduck wants to reinvent the furniture catalog

Augmented reality startup Sayduck wants to reinvent the furniture catalog July 12, 2013 by Terence LEE Shopping for furniture is a painful process, and it has largely to do with the uncertainty of whether an item will fit in with the rest of the house. A Finnish startup, which is expanding to Asia through Singapore, hopes that augmented reality can solve that problem. Sayduck’s solution involves projecting a 3D object — like a sofa — onto a mobile device’s camera view using an app. A physical marker fixes the real-world location of the object, which can be rotated by reorienting the marker. This enables a user to walk around the 3D render, look at it from all angles or even zoom in and out, just like you would with a physical object. By tapping on a few buttons, users can customize the color and type of furniture. Some objects, like lamps, are interactive, allowing users t...

Full article: http://sgentrepreneurs.com/2013/07/12/with-sayduck-furnit...

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