15 Jul '13, 9am

In Philippines, a tale of two e-commerce markets

In Philippines, a tale of two e-commerce markets

In Philippines, a tale of two e-commerce markets July 15, 2013 by Terence LEE Much has been said about the futility of adopting a unified “Southeast Asia Strategy” to tackle a region with diverse languages, cultures, and markets. While the author is spot on, he’s only scratching the surface of what makes the region such a tough nut to crack that even the obscenely well-funded Rocket Internet is no sure bet for success. Frédéric Levy (LinkedIn ), CEO and founder of CashCashPinoy , a company which says it’s the number one product flash sales site in the Philippines, certainly knows a thing or two about Southeast Asia. He has experienced first-hand the challenges of building a sustainable e-commerce business in a large but daunting emerging market. The most immediate problem is the lack of a support services for online retail ventures. “E-commerce is still a pioneer industry....

Full article: http://sgentrepreneurs.com/2013/07/15/in-philippines-a-ta...

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