22 Jul '13, 2pm

Eight years on, Singapore entrepreneur seeks first e-commerce success

Eight years on, Singapore entrepreneur seeks first e-commerce success

Eight years on, Singapore entrepreneur seeks first e-commerce success July 22, 2013 by Terence LEE RIP For Reuben Lee , entrepreneurship can sometimes be an agonizing expedition. After being knocked down by his failure at online grocery store Household.sg , he could only watch as former competitor RedMart blazed a trail and became a frontrunner in the race to make online groceries profitable not just in Singapore but in Asia. But he won’t have it any other way. If there ever was a tinge of bitterness or regret, it wasn’t visible when we met. In fact, Reuben has bounced back with a third startup, and it’s called Shopabout.sg , which aims to help retail stores by bringing them online. Within a few months, the company has quickly scaled to a team of 11 after raising a six-digit angel round. It is now seeking to hire even more employees. He can’t imagine himself doing anything...

Full article: http://sgentrepreneurs.com/2013/07/22/from-household-sg-t...

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