25 Jul '13, 4am

Buying Google AdWords against competitors: A good sign for Southeast Asia, so learn how to deal with it

Buying Google AdWords against competitors: A good sign for Southeast Asia, so learn how to deal with it

Buying Google AdWords against competitors: A good sign for Southeast Asia, so learn to deal with it July 25, 2013 by Terence LEE The startup community in Southeast Asia is up in arms over Rocket Internet again. This time, it’s about their perceived unethical bidding of keywords and placement of ads to siphon from competitors to their own websites. In Indonesia, Zalora was “caught” buying Google AdWords against smaller rival Below Cepek, although the Rocket Internet company later retracted the ads and issued a vague apology. In Singapore, Zalora engaged in a similar practice against online cosmetics store Luxola, and the campaign was even extended to multiple countries in the region. Since the issue was brought out into the open, however, Zalora seemed to have tweaked its approach: Before. Screencapped by TechinAsia. After. In Southeast Asia, this tactic has in fact been pr...

Full article: http://sgentrepreneurs.com/2013/07/25/buying-google-adwor...

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