04 Oct '11, 8am

Singapore-based @Affle raises US$10mil from Japanese mobile ad company

Singapore-based Affle raises US$10mil from Japanese mobile ad company October 4, 2011 by Terence LEE Affle , a Singapore-based company that creates a wide range of mobile solutions for consumers and businesses alike, has raised US$10 million from D2 Communications , Japan’s largest mobile advertising company. This is the second round of funding from the D2C. Previously, both firms entered into a strategic partnership to leverage on each other’s mobile advertising solutions which cater to different geographical markets. Affle has a presence in India, Indonesia, and other Asia-Pacific markets, while D2C dominates in Japan. Other Affle investors have included Microsoft, Itochu, and Bennet Coleman & Company. “This association would help us to make much faster inroads into Japan, which is the largest mobile advertising market in Asia” said Anuj Khanna Sohum, CEO of Affle, in a ...

Full article: http://sgentrepreneurs.com/news-stop/2011/10/04/singapore...

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