05 Oct '11, 2am

How PropertyGuru conquered foreign markets

How PropertyGuru conquered foreign markets

Steve believes strongly in these kinds of partnerships, especially when taking on bigger companies. For example, Singapore’s real estate advertising space was dominated by Singapore Press Holdings, which has over 90% of market share through their newpapers. To take away some of their revenue, Steve partnered with other websites like sgCarMart , eBay, and Mocca . PropertyGuru entered into a barter agreement with sgCarMart, getting banner space, visibility in their newsletter and usage of their email databases. 6) Expect clashes between old and new staff Managing close to 200 staff is not easy, and Steve freely admitted that he still struggles with it. Some conflict exists between the old and new staff; the folks who were with the company right from the beginning and are filled with passion but lack experience and skills, versus the new faces who possess plenty of corporate ...

Full article: http://sgentrepreneurs.com/innovation-technology/2011/10/...

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{ "market" : {"NAME" : "", "ID" : "sg", "TZ" : "", "TZOFFSET" : "28800", "open" : "", "close" : "", "flags" : ""} ,"STREAM...

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